Fuel Your Fleet With Smarter Marketing Strategies

L | L is for Lifetime Value (LTV): Know What a Customer Is Really Worth Before You Fear Marketing Costs

By: Maxine Tubbe

Lifetime Value (LTV) helps car rental owners replace fear with confident marketing decisions. When you understand what a customer is worth over multiple bookings and multiple years, advertising stops feeling “expensive” and becomes a growth tool. This article breaks down LTV in simple rental-focused terms and includes a Repeat-Booking Math Sheet to calculate your own numbers.